Renowned names from India Inc and experts from various fields came together to discuss this ever growing power of marketing and its future at the 2nd World Marketing Congress, organ­ised by the All India Management Association (AIMA).

Talking about the theme of the congress, Exploding Marketing (power)n,  Rajiv Vastupai, President AIMA and CMD, Rajiv Petrochemicals, explained, “When consumers are in the waiting and watching mode and delaying spending, companies need to unleash the power of marketing to energize the economy. In tough times, it is critical to convert every bit of marketing investment into sales, profits and market share.” The occasion also saw presentation of the AIMA­RK Swamy High Performance Brand Award to Wipro Technologies for its distinctiveness, consumer relevance, among other criteria. While presenting the award, the Chief Guest H.H Radhanath Swami, a world renowned spiritual leader; at this platform was indicative of how spirituality and marketing are interconnected. He was of the view, “Virtues and values must be implemented in what we do and it must be marketed throughout the world through our acts.”